Thursday, January 28, 2010

Great things for UFCovetedList

We had our Closet Swap today from 4-6pm and it was wonderful seeing so many fashionistas attend! :) We can't wait to have our next event and get to meet you if you didn't make it today.
UFCovetedList has received some publicity for our event today! You can check us out on the Independent Alligator Blog at and then we had an independent reporter named Eden Joyner write about us too! :) Her column is below! Thanks UF for supporting CovetedList and your CovetedList Connoisseurs-Elizabeth, Shekinah, Kasi, and Kaitlyn! We'll be announcing our next event soon, so stay in touch! But if you haven't already, go to and register today with this exclusive code: CLCUF so you are placed on the top of the waiting list when the site launches! :) Stay stylish! :)

Eden Joyner
Independent Reporter
Jan. 28, 2010

CovetedList may not be psychic, but it’s a Web site that knows what its users want to wear.

The personalized shopping Web site is in its start-up phase, and the University of Florida has the opportunity to beat other schools in a registration competition.
CovetedList is a personal styling network and shopping platform that customizes clothing selections based on your body, personal style and budget, according to the network’s marketing manager, Chelsea Barber.

CovetedList teams at UF, the University of Georgia, Florida State University and the University of Tennessee are competing to get the most registrations in one month, she said.
Members use a special code to register for UF with CovetedList. To qualify as a winning school, universities must surpass 1,000 registrations. The final competition is then between the qualified schools.

UF CovetedList is hosting a closet swap on Thursday from 4 to 6 p.m. to celebrate the launching of the network and raise interest among students. The event will be held at the Alpha Delta Pi sorority house, 831 W. Panhellenic Dr.

Attendees are urged to trade unused clothing with others. Event proceeds benefit Children’s Miracle Network, and any unclaimed clothes will be donated to Haiti. Tickets can be purchased in advanced for $4. They are $5 at the door.

CovetedList is supported by a variety of retailers, including BCBG, Bloomingdales, Banana Republic, The Gap, Igigi, Gaiam, Northface, Macy’s, Old Navy, Piperlime, Saks Fifth Avenue,, Fashion Chateau and Couture Candy.

Each retailer offers discounts and promotional codes through CovetedList that match the user’s store preference, and new businesses are joining every day, according to Barber.
The platform supports more than 450 combinations of body types, attributes and styles. Barber said this variability means that no one should ever get the same styling results.

Users sign up for the network by entering their information and UF’s registration code. They are then free to “covet,” create and recommend outfits to other users. A “coveted” item is placed in the member’s online closet. There is no membership fee, according to Barber.
Because the network is in the Alpha phase, a limited number of users can peruse the Web site. These members have the privilege to make suggestions and take satisfaction surveys, Barber said.

Additional members become active once CovetedList is in the Beta phase.
CovetedList Connoisseur Elizabeth Hebeler, 20, is a member of the UF marketing team for the Web site. She believes the downfall of most online shopping is that it isn’t personalized, and customers risk buying clothing that doesn’t fit their body type or personal style.
Hebeler, a public relations major, said CovetedList solves this problem by making outfits, compiling closets and personalizing every step of the process.

Kasi Martin, another UF CovetedList marketing representative, thinks the network has the opportunity to become the main site for online shopping. Though it is geared towards females, she said CovetedList could cater to males as well.

UF CovetedList plans to have more events in the future, including a fashion show and a styling workshop.

To register for the online shopping network, visit UF’s code is CLCUF.

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